The first problem with WAC is that it isn't sexy. Show their website to an entrepreneur, a developer or even a consumer and the reaction will invariably range from "huh?" to yawning.
If you are presenting a solution to a problem, building a credible case for your solution is far more important than any premature jubilations as to how great your solution is going to be. The WAC site is heavy on wishful thinking and extremely light on information anyone can actually act on.
Worse yet: the premises just do not sound credible. For two reasons.
First off, this is a pure reaction. A reaction to the telco industry as a whole having thoroughly lost any and all leadership and initiative. The future of telecommunications is not being shaped by traditional telco industry players, but by such players as Apple and Google. With the traditional industry having to play catch-up.
Second, if you look at the list of participants in the WAC it is massive. Going down the list of participants you would be hard pressed to find anyone about which you would use terms such as "innovative" or "future savvy". You are not going to find any one company on that list that has had any credible forward-thinking innovations in the past years as Apple and Google took the reins. What on earth makes them think that together they will be able to accomplish anything?
